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Video Message from Wendy Purvey
Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC
Click below to watch a video message from Wendy Purvey highlighting several
exciting initiatives for 2016!
WATCH VIDEO > |
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Anthology Update
Sotheby’s International Realty® Anthology is a wholly immersive digital experience highlighting our 2016 marketing initiatives. It features video, image slideshows, pull-out information, blurbs and live links to our media partners and various online channels. Tap, pull and swipe your way through the entirety of the Sotheby’s International Realty marketing offers.
HOW-TO DOWNLOAD >
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Printed Brochures
The updated 2016 brochures are now available for order via Xpressdocs. The same content from the brochures is available via Anthology, creating a seamless set of marketing materials easily accessible to your associates whether they prefer to flip, tap or swipe through their listing presentations.
ACCESS HERE >
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Apple Partnership
Apple News is a brand new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones and iPads.
We are the only Real Estate company that has been selected, and we have a 5% Share-of-Voice on the For You section of the app + a 25% SOV in the app's Business Channel.
You can also add the Sotheby's International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby's International Realty within the News app, or clicking here on your iOS device.
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Google Display Network
The Sotheby’s International Realty brand expands reach through Google Display Network.
Building on years of success through Google’s AdWords campaigns, the Sotheby’s International Realty brand’s new display strategy includes extensive placements on some of the world’s top websites, as well as an effective strategy for returning back to sothebysrealty.com.
The Google Display Network (GDN) is a collection of millions of websites which offer us the opportunity to target billions of users across nearly any website they may visit.
VIEW BRAND NEW GOOGLE LIGHTBOX AD UNIT >
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Art & Home Custom Publishing Program
Art & Home, is the literary collaboration presented by Sotheby’s International Realty and Sotheby’s which captures the exceptional world of art and real estate. This large format lavishly produced magazine speaks to a sophisticated global audience with a passion for fine art, beautiful environments, extraordinary jewels and watches, wine, travel and of course exquisite homes‒all the elements of an extraordinary life.
Through our turn-key publishing program, Art & Home can be customized for your local marketing efforts, placing your office alongside the Sotheby’s name and content, substantiating YOUR unique heritage.
CLICK HERE FOR MORE INFORMATION >
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Storyography
Video has become a vital component in today’s real estate marketing plans. Real estate listings with videos receive 403% more inquiries than those without videos. One of the best ways to market yourself and your company is to create engaging, emotion conjuring film through Storyography. The Sotheby’s International Realty Storyography program was designed to differentiate network members and companies in their personal marketing through a captivating fi lm that tells a story. We have partnered with two vendors that specialize in Storyography and are versed in the Sotheby’s International Realty brand high quality standards.
CLICK FOR PRICING AND VENDOR INFORMATION > |
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Property VideosOver the past few years you may have read that video is quickly becoming the primary method of presenting and consuming content on the web. Unsurprisingly, that time has already arrived.
As consumer expectations for video content continues to grow, the Sotheby’s International Realty brand will stay at the forefront of the industry, enabling our affiliates to present their tremendous properties in the most inimitable ways imaginable.
The creation of high production value property video has never been more essential. For affiliates looking to move forward with local filmmakers, we have produced a guide to assist you in this process.
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Property Video Promotion
The Sotheby’s International Realty brand continues to create new exposure opportunities for property videos. In addition to sothebysrealty.com, approved property videos our now being syndicated to the property details pages on The New York Times real estate section as well as to Luxuryestate.com and soon will be shown on Mansionglobal.com and The Wall Street Journal real estate section. This is in addition to the exposure property videos may receive through our listing.exposure@sothebysrealty.com featured placement opportunities on:
Sothebysrealty.com Home Page Featured Video
Youtube.com/sothebysrealty Brand Channel
Architectural Digest - Sitewide Video Interstitial
Bloomberg – Video Pre Roll
Dwell – Video Pre Roll
NY Times – Great Homes Slideshow
WSJ – Video Pre Roll
Mansion Global – Video Pre Roll
Portrait Unit Ad Campaign – Reaching over 1.7 million impressions across multiple media partner sites
Social Media Video of the Week – Reaching over 316,000 followers worldwide through Facebook, Twitter, Google+ and the Extraordinary Living Blog
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Marketing Brand Campaigns
Log into Xpressdocs, Rezora and Presentation Studio and continue to utilize our brand campaigns listed below. Developed with both potential agents and potential clients alike, we encourage you and your associates to utilize this series to communicate the value of the brand.
Benefits Campaign
Imagine Campaign
We Are Campaign
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New Homes & Developments
We will have a New Homes & Developments section on sothebysrealty.com. Click below to access our application form with all the requirements. New Homes & Developments will have its own landing page where you narrow down your search by region, area or development.
Each approved development will have its own landing page to include:
Hero shot
Description
Photo gallery
Map
Contact/Office information
Developer information
Link to development website
CLICK HERE FOR FORM > |
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Exclusivity Chart
Please find our updated exclusivity chart in the link below. This chart has more information on our brand's unique media partnerships and our overall brand strategy for 2016.
CLICK HERE FOR PDF >
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© MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s
International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
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