Over the past two months, the Sotheby’s International Realty brand and our exceptional homes have been prominently placed on two large Times Square screens that broadcast to over 1.5 million people that pass by every day. That is over 60 million people within this two-month period, and many more by the agents and teams who have shared this video campaign with their spheres.
This important piece of the Only Sotheby’s International Realty campaign not only offered exposure on a global stage, but also allowed us the opportunity to closely test and evaluate a new media platform for our brand level campaigns. The Only Sotheby’s International Realty campaign is performing far beyond our expectations and delivering record audiences to sothebysrealty.com.
The Video Instants series will continue through the rest of the year with a new video made available every two weeks. As part of the original ad campaign launched in January 2019, each video is promoted across the Wall Street Journal websites as well as our brand network channels.
Thank you for your continued support. Only Sotheby’s International Realty has the properties, the content, and the agent network to bring together such a great marketing campaign.
Warmest Regards,
Kevin Thompson
Chief Marketing Officer
Sotheby's International Realty Affiliates LLC
A recap of this two-month ad campaign
New York City is a global commerce hub and has been the #1 referral market in the Sotheby’s International Realty network for many years. In the past five years alone, more than US $630 Million in referrals were placed from New York City - to markets as diverse as New Zealand, Italy, and Japan, and across the US from Seattle to Miami.
These same extraordinary locales and homes have been seen by over 1.5 Million people every day as they passed by our custom Video Instants series that played on two large screens on the northeast corner of 42nd Street and 7th Avenue.
Continue to be part of this moment
The campaign will end on September 30th. Use the below template for the rest of this month to celebrate this milestone:
Only one real estate brand can create a piece of paradise in New York City’s Times Square with the world’s most transformative homes. Swipe to see exceptional homes in market X represented by company Y. #onlysothebysrealty #sothebysrealty.
Download the most recent Times Square videos and other Video Instants on Design Vault or Access.
On Instagram or Facebook, post this video accompanied by images of properties you represent, to show off more exceptional homes with a link to your listings.
About the Times Square Campaign
A series of Video Instants, made popular by the brand campaign on the Wall Street Journal and our affiliate and agent social media channels, will play on two large screens on the northeast corner of 42nd street and 7th avenue. The screens total 1,914 sq. ft. of viewing area, measuring 53’ H x 20’ W (vertical screen) and 22’ H x 34’ W (horizontal screen). The ads will play twice per hour, 21 hours per day, in an area where an estimated 1.5 Million people pass by every day. The campaign will run between August 1 and September 30, 2019.
For a brochure detailing our extensive 2019 global advertising campaign, click here.
